Present
Present
Together for Wild Salmon
Together for Wild Salmon
Bande
aNNONCE
Bande
aNNONCE
In collaboration with
In collaboration with
Together for Wild Salmon
In the upcoming documentary Scale of Change, we explore how individual actions, no matter how small, can lead to monumental transformations for the Atlantic salmon. One person restores a river system. Another removes a dam. Each action is a drop in the bucket, but together, those drops fill it—creating a ripple effect of change that, while not always immediately visible, holds the power to shape the future. If we believe in that shared vision, and have hope, we can make a meaningful difference.
Film Tour: Book your tickets Today
Québec, QC.
21/03/2025 - Palais Montcalm
Québec, QC.
21/03/2025 - Palais Montcalm
Moncton, N.B.
05/04/2025 -Moncton Coliseum Complex
Moncton, N.B.
05/04/2025 -Moncton Coliseum Complex
Antigonish, N.S.
14/05/2025 - St. F.X. Campus
Antigonish, N.S.
14/05/2025 - St. F.X. Campus
Arlington, VT.
03/05/2025 - BattenKill Fly Fishing Festival
Arlington, VT.
03/05/2025 - BattenKill Fly Fishing Festival
Cascapédia-Saint-Jules, QC.
17/05/2025 - 50/50 On the Water
SOLD OUT
Cascapédia-Saint-Jules, QC.
17/05/2025 - 50/50 On the Water
SOLD OUT
Toronto, ONT.
29/05/2025 - Left Field Brewery
Toronto, ONT.
29/05/2025 - Left Field Brewery
Saint-John’s, N.L.
21/05/2025 - Banished Brewing Limited
COMING SOON
Saint-John’s, N.L.
21/05/2025 - Banished Brewing Limited
COMING SOON
ABOUT THE DOCUMENTARY
From biologists unraveling its mysteries to anglers chasing its spirit, filmmakers and artists capturing its story, and advocates championing its survival, we uncover the passion and resilience driving the fight to protect this species.
ABOUT THE DOCUMENTARY
From biologists unraveling its mysteries to anglers chasing its spirit, filmmakers and artists capturing its story, and advocates championing its survival, we uncover the passion and resilience driving the fight to protect this species.
ABOUT THE DOCUMENTARY
From biologists unraveling its mysteries to anglers chasing its spirit, filmmakers and artists capturing its story, and advocates championing its survival, we uncover the passion and resilience driving the fight to protect this species.










The cast
The cast
From Maine to Greenland, we came together with experts, anglers, guides, biologists, photographers, and filmmakers, all deeply connected by their shared passion for the Atlantic salmon. Through their insights and stories, we explored how even the smallest individual actions, when united by a common purpose, can spark monumental transformations to protect the Atlantic Salmon and the wild waters it calls home.
From Maine to Greenland, we came together with experts, anglers, guides, biologists, photographers, and filmmakers, all deeply connected by their shared passion for the Atlantic salmon. Through their insights and stories, we explored how even the smallest individual actions, when united by a common purpose, can spark monumental transformations to protect the Atlantic Salmon and the wild waters it calls home.

Bill Taylor
ASF - Past President

Bill Taylor
ASF - Past President

John Burrows
ASF - Vice President of US Operations

John Burrows
ASF - Vice President of US Operations

Eileen Bader-Hall
The Nature Conservancy - Freshwater Restoration Manager

Eileen Bader-Hall
The Nature Conservancy - Freshwater Restoration Manager

Paul Christman
Maine Department of Marine Resources - Marine Scientist

Paul Christman
Maine Department of Marine Resources - Marine Scientist

Marc Leblanc
Fly Fishing Guide

Marc Leblanc
Fly Fishing Guide

Lyne Sexton
Sexton & Sexton - Owner

Lyne Sexton
Sexton & Sexton - Owner

Myriam Bergeron
FQSA - General Manager and Biologist M. Sc.

Myriam Bergeron
FQSA - General Manager and Biologist M. Sc.

Louie Porta
ASF - President

Louie Porta
ASF - President

Peter Ruksznis
Maine DMR - Marine Resource Scientist II / Salmon - Penobscot River

Peter Ruksznis
Maine DMR - Marine Resource Scientist II / Salmon - Penobscot River

Nick Hawkins
Cinematographer

Nick Hawkins
Cinematographer

C.D. Clarke
Sporting Artist

C.D. Clarke
Sporting Artist

Jack Martin-Blakeley
Fly Fishing Guide

Jack Martin-Blakeley
Fly Fishing Guide

Heather Perry
ASF - Biologist

Heather Perry
ASF - Biologist

Butch Dalton
Miramichi Salmon Association - President

Butch Dalton
Miramichi Salmon Association - President

Tom Cheney
ASF - Director of Marketing

Tom Cheney
ASF - Director of Marketing

Fred Campbell
CEO - Hooké

Fred Campbell
CEO - Hooké

Dawson Hovey
Fly Fishing Guide

Dawson Hovey
Fly Fishing Guide

André Lepage
Fly Fishing Guide

André Lepage
Fly Fishing Guide

Jonathan Carr
ASF - Senior Research Scientist

Jonathan Carr
ASF - Senior Research Scientist

Todd Cochrane
Sexton & Sexton - Manager

Todd Cochrane
Sexton & Sexton - Manager

Chuck Loring
Penobscot Nation - DNR Director

Chuck Loring
Penobscot Nation - DNR Director

Alexandre l’Heureux
Sporting Artist

Alexandre l’Heureux
Sporting Artist

Carole-Anne Gillis
Research Director

Carole-Anne Gillis
Research Director

Sarah Nellis
Fly Fishing Guide

Sarah Nellis
Fly Fishing Guide

Elvar Fridriksson
North Atlantic Salmon Fund - Program Director

Elvar Fridriksson
North Atlantic Salmon Fund - Program Director

Reynold Sexton
Pioneer in the industry of Atlantic salmon
1931 - 2018

Reynold Sexton
Pioneer in the industry of Atlantic salmon
1931 - 2018

1952-2017
Jean-Paul Duguay Founder of Fédération québécoise pour le saumon atlantique

1952-2017
Jean-Paul Duguay Founder of Fédération québécoise pour le saumon atlantique
Bill Taylor
ASF - Past President
Louie Porta
ASF - President
Tom Cheney
ASF - Director of Marketing
John Burrows
ASF - Vice President of US Operations
Peter Ruksznis
Maine DMR - Marine Resource Scientist II / Salmon - Penobscot River
Chuck Loring
Penobscot Nation - DNR Director
Eileen Bader-Hall
The Nature Conservancy - Freshwater Restoration Manager
Nick Hawkins
Cinematographer
Fred Campbell
CEO - Hooké
Alexandre l’Heureux
Sporting Artist
Paul Christman
Maine Department of Marine Resources - Marine Scientist
C.D. Clarke
Sporting Artist
Dawson Hovey
Fly Fishing Guide
Carole-Anne Gillis
Research Director
Marc Leblanc
Fly Fishing Guide
Jack Martin-Blakeley
Fly Fishing Guide
André Lepage
Fly Fishing Guide
Sarah Nellis
Fly Fishing Guide
Lyne Sexton
Sexton & Sexton - Owner
Heather Perry
ASF - Biologist
Jonathan Carr
ASF - Senior Research Scientist
Elvar Fridriksson
North Atlantic Salmon Fund - Program Director
Myriam Bergeron
FQSA - General Manager and Biologist M. Sc.
Butch Dalton
Miramichi Salmon Association - President
Todd Cochrane
Sexton & Sexton - Manager
Reynold Sexton
Pioneer in the industry of Atlantic salmon
1952-2017
Jean-Paul Duguay Founder of Fédération québécoise pour le saumon atlantique
Bill Taylor
ASF - Past President
Louie Porta
ASF - President
Tom Cheney
ASF - Director of Marketing
John Burrows
ASF - Vice President of US Operations
Peter Ruksznis
Maine DMR - Marine Resource Scientist II / Salmon - Penobscot River
Chuck Loring
Penobscot Nation - DNR Director
Eileen Bader-Hall
The Nature Conservancy - Freshwater Restoration Manager
Nick Hawkins
Cinematographer
Fred Campbell
CEO - Hooké
Alexandre l’Heureux
Sporting Artist
Paul Christman
Maine Department of Marine Resources - Marine Scientist
C.D. Clarke
Sporting Artist
Dawson Hovey
Fly Fishing Guide
Carole-Anne Gillis
Research Director
Marc Leblanc
Fly Fishing Guide
Jack Martin-Blakeley
Fly Fishing Guide
André Lepage
Fly Fishing Guide
Sarah Nellis
Fly Fishing Guide
Lyne Sexton
Sexton & Sexton - Owner
Heather Perry
ASF - Biologist
Jonathan Carr
ASF - Senior Research Scientist
Elvar Fridriksson
North Atlantic Salmon Fund - Program Director
Myriam Bergeron
FQSA - General Manager and Biologist M. Sc.
Butch Dalton
Miramichi Salmon Association - President
Todd Cochrane
Sexton & Sexton - Manager
Reynold Sexton
Pioneer in the industry of Atlantic salmon
1952-2017
Jean-Paul Duguay Founder of Fédération québécoise pour le saumon atlantique
Bill Taylor
ASF - Past President
Louie Porta
ASF - President
Tom Cheney
ASF - Director of Marketing
John Burrows
ASF - Vice President of US Operations
Peter Ruksznis
Maine DMR - Marine Resource Scientist II / Salmon - Penobscot River
Chuck Loring
Penobscot Nation - DNR Director
Eileen Bader-Hall
The Nature Conservancy - Freshwater Restoration Manager
Nick Hawkins
Cinematographer
Fred Campbell
CEO - Hooké
Alexandre l’Heureux
Sporting Artist
Paul Christman
Maine Department of Marine Resources - Marine Scientist
C.D. Clarke
Sporting Artist
Dawson Hovey
Fly Fishing Guide
Carole-Anne Gillis
Research Director
Marc Leblanc
Fly Fishing Guide
Jack Martin-Blakeley
Fly Fishing Guide
André Lepage
Fly Fishing Guide
Sarah Nellis
Fly Fishing Guide
Lyne Sexton
Sexton & Sexton - Owner
Heather Perry
ASF - Biologist
Jonathan Carr
ASF - Senior Research Scientist
Elvar Fridriksson
North Atlantic Salmon Fund - Program Director
Myriam Bergeron
FQSA - General Manager and Biologist M. Sc.
Butch Dalton
Miramichi Salmon Association - President
Todd Cochrane
Sexton & Sexton - Manager
Reynold Sexton
Pioneer in the industry of Atlantic salmon
1952-2017
Jean-Paul Duguay Founder of Fédération québécoise pour le saumon atlantique
Bill Taylor
ASF - Past President
Louie Porta
ASF - President
Tom Cheney
ASF - Director of Marketing
John Burrows
ASF - Vice President of US Operations
Peter Ruksznis
Maine DMR - Marine Resource Scientist II / Salmon - Penobscot River
Chuck Loring
Penobscot Nation - DNR Director
Eileen Bader-Hall
The Nature Conservancy - Freshwater Restoration Manager
Nick Hawkins
Cinematographer
Fred Campbell
CEO - Hooké
Alexandre l’Heureux
Sporting Artist
Paul Christman
Maine Department of Marine Resources - Marine Scientist
C.D. Clarke
Sporting Artist
Dawson Hovey
Fly Fishing Guide
Carole-Anne Gillis
Research Director
Marc Leblanc
Fly Fishing Guide
Jack Martin-Blakeley
Fly Fishing Guide
André Lepage
Fly Fishing Guide
Sarah Nellis
Fly Fishing Guide
Lyne Sexton
Sexton & Sexton - Owner
Heather Perry
ASF - Biologist
Jonathan Carr
ASF - Senior Research Scientist
Elvar Fridriksson
North Atlantic Salmon Fund - Program Director
Myriam Bergeron
FQSA - General Manager and Biologist M. Sc.
Butch Dalton
Miramichi Salmon Association - President
Todd Cochrane
Sexton & Sexton - Manager
Reynold Sexton
Pioneer in the industry of Atlantic salmon
1952-2017
Jean-Paul Duguay Founder of Fédération québécoise pour le saumon atlantique
Join the wild salmon wild rivers movement
Subscribe to our newsletter and stay updated on all the action. Join the international movement for wild salmon and wild rivers : because together, we can build a stronger voice to protect the wild Atlantic salmon.
PaRTNERS
IN CONSERVATION
PaRTNERS
IN CONSERVATION
Wild Atlantic salmon face more threats than ever. This collaboration unites a shared passion for conservation and community action. By joining forces, Hooké and ASF aim to raise awareness, inspire stewardship, drive real change, and build a larger community for the protection of wild Atlantic salmon.
Wild Atlantic salmon face more threats than ever. This collaboration unites a shared passion for conservation and community action. By joining forces, Hooké and ASF aim to raise awareness, inspire stewardship, drive real change, and build a larger community for the protection of wild Atlantic salmon.
Now, more than ever, Atlantic salmon need our help. This collaboration represents an opportunity to unlock the power of stewardship for the natural environment—one community at a time, one effort at a time, one person at a time. This fight for wild salmon is a metaphor for our collective march toward a healthier future.
Now, more than ever, Atlantic salmon need our help. This collaboration represents an opportunity to unlock the power of stewardship for the natural environment—one community at a time, one effort at a time, one person at a time. This fight for wild salmon is a metaphor for our collective march toward a healthier future.
About ASF
The Atlantic Salmon Federation (ASF) is a globally recognized leader in science and advocacy, dedicated to the conservation and restoration of wild Atlantic salmon. Based in New Brunswick, Canada, ASF unites over 25,000 passionate members and volunteers. Through groundbreaking research, large-scale river restoration projects, and strong legislative advocacy, ASF works to protect this iconic species for future generations.
About Hooké
Founded in 2012, Hooké is a Canadian brand committed to creating durable, sustainable outdoor clothing. More than just a brand, Hooké represents a way of life, one rooted in a passion for adventure, exploring true wilderness, and respecting nature. Hooké is dedicated to sustainable fishing, ethical hunting, and outdoor exploration, providing the gear needed to experience the wild while inspiring a deeper connection to its preservation for future generations.
About ASF
The Atlantic Salmon Federation (ASF) is a globally recognized leader in science and advocacy, dedicated to the conservation and restoration of wild Atlantic salmon. Based in New Brunswick, Canada, ASF unites over 25,000 passionate members and volunteers. Through groundbreaking research, large-scale river restoration projects, and strong legislative advocacy, ASF works to protect this iconic species for future generations.
About Hooké
Founded in 2012, Hooké is a Canadian brand committed to creating durable, sustainable outdoor clothing. More than just a brand, Hooké represents a way of life, one rooted in a passion for adventure, exploring true wilderness, and respecting nature. Hooké is dedicated to sustainable fishing, ethical hunting, and outdoor exploration, providing the gear needed to experience the wild while inspiring a deeper connection to its preservation for future generations.



For Wild Salmon Conservation
For Wild Salmon Conservation
Limited Edition Collaboratioin
Limited Edition Collaboratioin
discover the collection
In conjunction with the release of Scale of Change, Hooké and the Atlantic Salmon Federation are proud to present the Wild Rivers - Wild Salmon collection, a 12-piece line of apparel and accessories for fly-fishing and outdoor enthusiasts. This collection is not only designed for outdoor adventure but also to support the preservation of Atlantic salmon and the rivers that sustain them, reflecting the spirit of conservation featured in the documentary.
Loop is committed to the enjoyment and progression of fly fishing while ensuring the sustainable management of sport fishing resources. Protecting wild fish and the places they call home is at the heart of everything we do.
Loop is committed to the enjoyment and progression of fly fishing while ensuring the sustainable management of sport fishing resources. Protecting wild fish and the places they call home is at the heart
of everything we do.
For over 40 years, Loop has been an innovator, shaping the future of fly fishing from its Swedish base. From developing the large arbour reel—now the industry standard—to crafting cutting-edge gear, we continue to push boundaries for our global community.
For over 40 years, Loop has been an innovator, shaping the future of fly fishing from its Swedish base. From developing the large arbour reel—now the industry standard—to crafting cutting-edge gear, we continue to push boundaries for our global community.





As pioneers and explorers, Loop helped establish some of the world's finest fly fishing operations, spanning from the Arctic to Tierra del Fuego. We also actively invest in conservation, science, and education to protect both wild fish and wild places for future generations.

As pioneers and explorers, Loop helped establish some of the world's finest fly fishing operations, spanning from the Arctic to Tierra del Fuego. We also actively invest in conservation, science, and education to protect both wild fish and wild places for future generations.
Love life, respect nature, and fish hard!
Love life, respect nature, and fish hard!
FOR INQUIRIES
FOR INQUIRIES
For media inquiries or collaboration opportunities, please contact us.
For media inquiries or collaboration opportunities, please contact us.
@Copyright. Hooké 2025
@Copyright. Hooké 2025
In collaboration with
In the upcoming documentary Scale of Change, we explore how individual actions, no matter how small, can lead to monumental transformations for the Atlantic salmon. One person restores a river system. Another removes a dam. Each action is a drop in the bucket, but together, those drops fill it—creating a ripple effect of change that, while not always immediately visible, holds the power to shape the future. If we believe in that shared vision, and have hope, we can make a meaningful difference.
Film Tour: Book your tickets Today
Together for wild salmon
Film Tour: Book your tickets Today
Québec, QC.
29/03/2025 - Palais Montcalm
Québec, QC.
29/03/2025 - Palais Montcalm
Moncton, N.B.
05/04/2025 -Moncton Coliseum Complex
Moncton, N.B.
05/04/2025 -Moncton Coliseum Complex
Antigonish, N.S.
14/05/2025 - St. F.X. Campus
Antigonish, N.S.
14/05/2025 - St. F.X. Campus
Arlington, VT.
03/05/2025 - BattenKill Fly Fishing Festival
Arlington, VT.
03/05/2025 - BattenKill Fly Fishing Festival
Cascapédia-Saint-Jules, QC.
17/05/2025 - 50/50 On the Water
SOLD OUT
Cascapédia-Saint-Jules, QC.
17/05/2025 - 50/50 On the Water
SOLD OUT
Toronto, ONT.
29/05/2025 - Left Field Brewery
Toronto, ONT.
29/05/2025 - Left Field Brewery
Saint-John’s, N.L.
21/05/2025 - Banished Brewing Limited
COMING SOON
Saint-John’s, N.L.
21/05/2025 - Banished Brewing Limited
COMING SOON